Use our Social Media Campaigns to promote your brand, product or event on the web!
Do you want to be continuously successful with your products on the internet? Do you want to promote an upcomping event or the launch of a website or new product? These days, the influence of the social web becomes more and more important for success-orientated companys. CapeCoders can assist you to implement a sophisticated social media strategy in order to use the benefits which results from its use!
Why you need social media marketing now:
- To get in contact with your customers
- to promote your products and services
- to react on negative critics in time
- to be able to use your customer’s feedback to improve your products and services
- to improve your brand’s image
- to increase your customer’s satisfaction
- to enhance your brand’s and website’s visibility and attention
- to increase your sales
At least as important as good rankings in search engines is a direct contact and dialogue with potential customers. In doing so, a company should focus on those channels where their target group can be found and where the consumers actively communicate with each other and exchange content with like-minded people.
Today 70 % of all content on the internet is created by users themselves. Social media marketing describes marketing activities in the Web 2.0., which is characterized by user-generated content. Social networks are now firmly integrated into the daily lives of a wide audience. The participants of the social web communicate via forums, blogs, Facebook and Twitter and distribute interesting content according to their areas of interest. Also, your target audience is active in the social web and exchanges information about your company and your products.
Social media marketing is often described with reputation management. Nowadays, the influence of Internet users play a significant role when it comes to the image of a company, it’s brands or it’s products or services. The consumers of your products or services allude to your company in the social web through blogs, community boards and social networks. They assess your brand and products and share their experiences and recommendations with other users. 90 % of all consumers try to find out information about products on the internet before making a purchase. According to a study by Forrester Research, most consumers rely on the opinions and recommendations of other users and let this affect their purchasing decisions. The fact that the social web empowers its users to determine success or failure of a company and its products emphasizes the importance of an effective marketing strategy in the social web.
Only those companies who are active in communities such as boards, blogs, community portals, social bookmarks and / or social networks (Facebook, Twitter, LinkedIn, YouTube…) have the opportunity to actively participate in the discussions and evaluation of their own products and creation of a positive brand image. The overall goal is to enter into a dialogue with consumers and use the positive impact to increase its reach and attention. Also, each link on the social web is good for link popularity and thus increases the ranking in search engines and consequently the demand and ultimately sales.
A good business-tailored social media strategy therefore not only enhances your visibility and brand awareness on the internet, but also your image and reputation. This promotes long-term customer acquisition and retention and ensures a sustainable success for your company and its products and services.
Our Social Media Services include:
1) Social Media Monitoring
Social media monitoring is intended to safeguard and improve the brand image of a company. Only companies which know how Internet users talk about their brand or specific products and find out about the most mentioned points of criticism can continuously improve their products and processes. With that they can easily adapt to the needs of their customers and retain or even polish corporate image.
- How do social web users talk about the brand, the products and services?
- What is the cause of frequent criticism?
- Countermeasures: adequate and rapid response to negative criticism
2) Social Media Advertising
The product is effectively promoted through a smart positioning in the social web. The seeding of the product leads to a dissemination of the advertising message and has a positive effect on the reputation and reach of the brand.
The establishment, construction, and maintenance of corporate communities such as blogs, channels, or fan pages is going to put the finishing touch to the advertising concept in the social web and enables direct contact with customers.
- Analysis of appropriate social media offerings, in which the company has not yet represented. (accompanied with a competitive analysis)
- Development of virtual identities, which represent and solicit the company in boards, (micro-) blogs and social networks.
- Active participation in business related discussions on the Social Web
- Continuous maintenance and further development of virtual identities
- Placement of promotional materials in relevant social media offerings
- Development and maintenance of a corporate community (fan page) on Facebook
- Creation of a corporate blog, which can be used to get into direct contact with potential and existing customers
- Maintenance of the blog by writing interesting and relevant articles
- Development and establishment of a corporate Twitter account
3) Social Media Optimization
Through the provision and dissemination of interesting and relevant content and links in the social web, the product is benefiting from increasing its visibility and the positive effects on the search engine rankings through generated links.
- Link building in DoFollow communities
- Use of multipliers in the social web for link building measures
These social media activities or its individual modules will be established, maintained, documented and optimized according to the individual needs of the customers’ requirements.
4) Copywriting Services
Whether you opt for a single module or a comprehensive social media strategy, we will put your wishes into practice according to your ideas.
Get in contact with CapeCoders to start with your personal social media strategy now or join us on Facebook and/or Twitter to get the latest news, tips and tricks in social media.