Twitter & Co as a Ranking Factor

Last week, Google has updated its algorithm to rank web content for search phrases related to your social environment (‘Social Search‘). As a result, content generated on social media channels like Twitter, Youtube, LinkedIn, Blogger or Flickr will be applied to calculate the Google ranking. Information provided by Facebook users might be added to the SERPs (Search Engine Result Pages) as the service evolves.

The assumption that Tweets have a pretty substantial impact on rankings in the short term has been already proven in a case study published last week by

And Google now offers the possibility to find the most relevant information from the people that matter most to you. Check out the official Google blog and the following videos to learn more:

Google’s product management director, Mike Cassidy, announced the changes to the Social Search as follows:

Today we’re doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages – it’s also about relationships. With these changes, we want to help you find the most relevant information possible, personalized to your interests and the people you care about.

The updates show that leveraging social media gets more and more important not only for building worthwhile relationships with prospects and customers but also for search engine optimisation and better rankings.

Tags: Google, Social Search, Twitter

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